Job Summary

The Public Relations Specialist is responsible for maintaining a high protocol standard for the university's leadership during both internal and external events and activities. The specialist oversees the protocol for all high-level delegations, meetings, and visits for the President and Vice President's offices while adhering to a high standard of policy and procedures. Additionally, this role is responsible for enhancing Alfaisal's reputation in the media by highlighting the achievements and accomplishments on national and international print and digital platforms as part of the media strategy. The specialist is also responsible for managing media requests and building on existing and developing new media relationships to secure opportunities.

Primary Duties & Responsibilities

• Performs protocol policy and procedures related to all university events, activities and visits for leadership and visiting delegations, dignitaries, and officials.
• Provides a high level of public relations protocol arrangements for the President and Vice President’s (VP) offices, for high-level visits on campus and off campus.
• Responds and answers to all media inquiries and provides up to date information on the University.
• Updates university’s events and activities weekly calendar, keeping the department informed of any changes in timely manner.
• Develops key media activities and engages with social media influencers to foster relationships with media outlets, journalists, and external stakeholders and secures annual media sponsorship for key events.
• Creates annual media plan that highlights number of press releases on news, achievements, success, and events.
• Prepares and distributes news releases, with campus counterparts that highlight contract wins, mou’s, important events, student/faculty achievements, events, and other newsworthy pursuits.
• Plans, coordinates, and executes, all Newspaper, Radio, TV interviews for key persons at university.
• Announces all press, radio, TV coverage to all university community, through email, and social feeds.
• Produces a monthly media and press report and publishes on university website as and when news is published.
• Maintains and updates PR & Media Directory database with internal listing, BoT listing and external.
• Seeks opportunities for the university to participate sponsor with external events and bringing key events to the university that will raise our profile.
• Conducts weekly status reports and monthly activity reports for line manager.
• Performs all duties in a professional, component, and confidential manner.
• Performs all other related duties as required or assigned by the line manager.

Education & Experience

• Bachelor’s degree in Communications, Journalism, Public Relation, Business Administration or equivalent from accredited institute.
• Minimum of four (4) years experience in Media, Public Relations, or related fields.